Hi Friends,
I just wanted to drop by really quick and tell you that Pantone has announced the 2019 color of the year. Any guesses what it will be?
It’s Living Coral!!! Did you guess correctly?
Why this color? Leatrice Eiseman, Exec. Director of Pantone says, “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
To find out more, click here.
I know you’re working on your marketing plans for 2019 so besides looking for ways to incorporate Living Coral, here are 3 tips for your merch marketing.
Tip #1: Using name brand products in your merch marketing aligns your brand with quality. This gorgeous Hydro Flask will get attention. Instead of just asking us to imprint it with your logo, capture the recipient’s attention by tapping into their emotions. Make them laugh, inspire them, touch on a pain point. This will help you build relationships faster, deeper and make you more memorable.
This one says, “ I survived another meeting that should have been an e-mail”. We’ve all been there! It’s the elephant in the room that nobody says.
Tip #2: Are you giving your female team members or clients the same unisex, crew neck T-shirt that you’re giving the guys? Guess what…that’s one of the biggest complaints I hear from women. We WANT clothes that make us feel good.
This one does that. Also, notice that there’s not a logo on it. Instead, brand it through a hashtag that ties back to your company and add a message that the ladies want to wear. Hustle & Heart is a nice one!
Tip #3: Follow me on Facebook or Instagram and see the cool merch we’re posting. Get inspired and stand out from your competition. Let’s grow your business even bigger in 2019!
I’d love to hear what you think of Living Coral and my merch tips above. Let me know by clicking here and if you need help with your projects from your Safety programs to gifts, I’d love to help you!
Hugs and high 5’s,
Shana Anderson-Nute
Spitfire Advertising, Inc.
P.S.
1. The holidays are here. What are you going to give your clients and team so they know that you care?
2. Don’t forget to follow our blog. That’s where you’re going to get these types of tips to help you with your business every time they’re posted.
3. Don’t have a marketing calendar? I have you covered! You know that people with systems have the greatest success. Click on the image below to download my FREE Monthly Marketing Calendar Worksheet. I’ve made it easy to plan out your monthly marketing activities.
- Enter what marketing activity you’ll do and when
- List your top 3 priorities that month
- The theme you’ll create that month’s marketing around then follow your plan.
- When the month’s done, evaluate it and tweak what’s not working.
Don’t forget to check out our previous blog post:
• Need hot swag ideas for your marketing? These ideas will have your team and clients going nuts!
• A secret tool to help you pick the coolest merch for your business’s gifts and giveaways!
• Ready for a fun client party idea that rewards them and you? Check this out!!
The undercover adventures of Swag Gal! 