Watch the video to go deeper. Read below if you want a quick summary.
One of my clients had an event and asked for some ideas for stick pens. I replied, “Why would you waste your money on that type of pen if you’re trying to get and stay in front of your target audience. You’re not going to achieve your objectives with it. Instead, give them something that helps you be remembered. Helps you build a relationship with them and shows that you’re different.”
Have you ever thought about giving out pens?
Let’s look at this from your prospect’s eyes. Imagine that they’re in a trade show and they get the same stick pen from several booths. They don’t need or want another “plain” pen. They like a pen that is different, feels good in their hand, that has a cool feature or look to it. One that they’ll keep in their purse, they will bring to meetings, that they use every day because it’s their favorite pen. That’s the type of pen you want to give them so you will stand out and be remembered.
Our attention spans are less than a goldfish. That means somebody has to see our branding or message 7 to 12 times before they can remember you. The pen you give needs to be one that they will use daily so they see your marketing every day. Then when they are ready for your products or services, they buy from YOU!
Here are some examples of pens that can help you achieve this. Remember, when selecting a branded item for your project, choose one that is in alignment with your brand, target audience and event (if you’re doing one). If you aren’t sure what pen that is, then contact me and I’ll recommend a couple ideas for you.
If your company, target audience, and/or event is eco-friendly. Give out one of these types of pens. Click on the images below to order yours.
These are made from recycled water bottles. Click on the image below to order yours.
These are made out of recycled currency, denim, and other recycled materials. Click on the image below to order yours.
This pen adds a scent to the experience you are creating with the person you give this pen to. The more senses you can engage when interacting with someone, the more memorable it will make you. Click on the image below to order yours.
You can do a pen that can make them smile and keeps fingerprints off their phone screen. Click on the image below to order yours.
Is your target audience senior citizens, people with arthritis or are you in the health and wellness industry? Then, you want a pen that’s easy on the hand. A thicker pen like this with a nice grip on it. Click on the image below to order yours.
Need a larger imprint area than a standard pen has? Then this is the pen for you! Look at that imprint area. When it’s rolled up, it shows your branding. When it pulls out, it shows your custom message. Click on the image below to order yours.
Are you in the health and wellness industry, or do you do blood drives to give back? This is a fun highlighter to do. No, it’s not your average highlighter, it’s a wax gel highlighter and one of my favorites. Click on the image below to order yours.
This pen is VERY cool! An erasable pen that isn’t ordinary. In fact, it’s extraordinary! It erases with the eraser on the pen or heat from a blow dryer, lighter, etc. To bring back the ink just put the paper in the freezer. It has a highlighter version too. You will love it. Click on the image below to order yours.
This is a beautiful pen that I just received at a women’s leadership conference I went to. Look at the gorgeous design of this pen. Very classy! Click on the image below to order yours. 
To turn your pen into a gift with a higher perceived value-add packaging to it. Here are just 3 of the options that we can do for you. 
Remember when selecting the perfect item for your project:
- Think about your target audience. What would they want?
- Think about your brand. What pen is in alignment with it?
- Think about your project. How can you tie this pen into the project that you’re working on?
Now that I’ve opened up your mind to think about pens differently, let me know how I can help you pick the perfect one for your next project. Whether it’s a marketing campaign, customer acquisition program, trade shows, etc.
Email me and I’ll send some ideas for you. Let’s take your marketing to the next level and get results!
Don’t miss out on our Labor Day Sale today, 9-3-18! Order your branded pens today and get a free setup. Contact us for more details.
Hugs and high 5’s,
Shana Anderson-Nute
www.SpitfireAdvertising.com
P.S. Don’t forget to subscribe to our YouTube channel. That’s where you’re going to get more marketing tips to help grow your business and take it to the next level.
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